Not all websites are created equal. Here are the 15 features that separate lead-generating machines from digital brochures collecting dust.
The Essential 15
- Mobile-responsive design (63% of traffic is mobile)
- Fast loading speed (under 3 seconds)
- Clear call-to-action above the fold
- Click-to-call button
- Online booking/scheduling
- Google reviews integration
- Service/product pages (individual, not lumped together)
- About page with team photos
- Contact page with map and hours
- SSL certificate (HTTPS)
- Schema markup for local business
- Blog or content section for SEO
- AI chatbot for 24/7 engagement
- Analytics tracking
- AEO optimization for AI search engines
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